If you are reading this article right now, chances are you are not getting the results you want from your network marketing business. If you are here for that reason, I am going to change all of that for you by introducing you to this one simple concept. I am going to lay out for you what this simple concept is and how it can change your network marketing business for the better.

If you are not seeing the success you wanted in your network marketing business, be sure to read this entire article.

The Simple Concept That Will Help You Build A More Successful Network Marketing Business

Well, the key element, or concept that I am talking about is simple… it’s what your marketing. You should never market your network marketing business up front. Why? Because it’s the fastest way to go broke in your business!

Believe it or not, your ideal prospects are looking for 1 of 2 things… they want to find a leader in the industry that can guide them and put them on the right track to success, or they want a system they can use to automate their business.

Think about it this way… If you have been in the industry for any period of time, I’m sure you probably get emails and see ads every day that try to get you to join the next greatest company and product in the industry. Now be truthful with me here… do you really open and read those emails or ads? No, of course you don’t!

The reason that you should never market your primary opportunity up front is the exact same reason that you, and I, don’t open and read these type of emails and advertisements. I don’t know why the hell you would go into a business opportunity with someone you don’t know who is trying to pitch and sell you on something without offering you any value whatsoever.

Traditional everyday businesses are never built like this and guess what… the network marketing industry is no different! This is what most network marketers are doing every day and you wonder why there is a 97% failure rate in the industry!

People join people, not business opportunities.

Your prospects want to know how they are going to benefit from partnering up with you and they could care less about how great your company, products or comp plan are. They want to find a leader, someone they feel comfortable with, someone they like and trust.

You need to offer your prospects value and then give them an opportunity to work with you. Your prospects will go and find someone else who will offer them value if you don’t. This concept is called Attraction Marketing. Let me ask you this… can you show your prospects how to generate leads for their network marketing business? Can you show them how they can actually make money with their network marketing business? Well, when your prospects find you, these are the two most common questions they are going to ask themselves. Now, if you can provide your prospects with some insight on how to do one or both of these things, you automatically emerge as a leader and set yourself apart from your competition. This is offering real value to your prospect and this is what’s going to make them join your business with you.

I would recommend adopting an attraction marketing system into your business.

You can significantly increase your chances of success by having an effective attraction marketing system.